Overview
An e-commerce platform for a coffee shop chain that was experiencing performance issues and low user engagement. Led the frontend redesign effort with a team of 4 engineers.
Role: Frontend Lead — responsible for UI architecture, performance optimization, and resource loading strategies.
Problem
The existing platform had slow load times, poor mobile experience, and declining user engagement metrics. The business needed a modernized frontend that could handle growing traffic while improving the user experience.
Solution
Redesigned and reimplemented the UI using Angular with a focus on:
- Optimized resource loading and caching strategies
- Responsive design for mobile-first experience
- Lazy loading for route-based code splitting
- Image optimization and CDN integration
Results
- +35% user retention through improved UX and faster interactions
- +20% performance via optimized resource loading and caching
- +30% engagement from responsive redesign and streamlined checkout flow
- 15% cost reduction through optimized infrastructure usage